Building Your Brand Strategy with Arica and Kristen of Hart & Highland

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Amazing idea for a business, check! Ready to market your behind off and dominate social media, checkity, check! Have a clearly defined vision for who you're serving, what you stand for and what makes you unique....um, I think so? If you can relate you need to tune into this episode! Today we're joined by Kristen Schellenberg and Arica Rosenthal, co-founders of Hart & Highland, a modern marketing studio. We discuss the the how and why of having a clear brand strategy before you address all other aspects of your biz, why you need to stop saying yes to every opportunity and the importance of getting comfortable with vulnerability.

Listen and Subscribe on iTunes and Spotify

IN THIS EPISODE -

  • Kristen and Arica’s meet cute partnership story

  • The importance of a strong brand foundation to give you a competitive edge

  • Building your brand strategy might not be fun but once you do it makes decisions regarding your creatives, social, PR, etc, way easier and waaayyyyyy more effective

  • Why you need to be crystal clear on who you serve and what they want

  • Talking to vs understanding your customers (SPOILER ALERT - one is better)

  • Kristen’s epic 4th grade solo dance routine

  • Arica on how not giving a shit can transform your business and life

  • Discovering your WHY, aka the driving force behind your business and brand

CONNECT WITH ARICA AND KRISTEN -

hartandhighland.com

Instagram @hartandhighland

@AricaRosenthal

@CurrentlyKristen

@theatelierla (Kristen’s photo account)

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