043 Telling Your Brand Story

 Photo by  TSLR Lifestyle

Are you trying to attract and connect with a loyal audience who will want to work with you, buy from you and sing your praises to anyone who will listen? Then you need to have your brand story locked and we've got you covered. In today's episode we're joined by Arica Rosenthal, founder of Written & Styled; Kristen Schellenberg creator of the social studio Atelier LA; and Haely White and Megan Dizon, co-founders of Like Totally. Based on Savoir Collab's live Speed Mentoring event at Industrious West Hollywood on April 28, 2018, these women deliver with expert advice and actionable steps you can take today to build authenticity in your brand and connect with your ideal audience.

This episode is in collaboration with Savoir Collab and is part of the Savoir Woman series, highlighting #womenwhoknow. Savoir Collab is an event stage where women and their businesses are showcased to inspire others. Go to savoiragency.com to learn more.

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 Arica Rosenthal of  Written & Styled  - Photo by  TSLR Lifestyle

Arica Rosenthal of Written & Styled - Photo by TSLR Lifestyle

IN ARICA'S SEGMENT-

  • How your brand story will put you ahead of the competition
  • Tips on what to do if you feel stuck
  • Advice on how to make sure your actual message aligns with your intention
  • How a clear personal brand will let you move into other product categories
  • Daily journaling as a way to bring clarity and depth to your story

ARICA RECOMMENDS -

All Marketers are Liars by Seth Godin

Start with Why by Simon Sinek

Essentialism by Greg McKeown

Akimbo: A Podcast from Seth Godin

CONNECT WITH ARICA -

writtenandstyled.com

on instagram @writtenandstyled

 Kristen Schellenberg of  The Atelier LA

Kristen Schellenberg of The Atelier LA

IN KRISTEN'S SEGMENT-

  • The top 4 social sites and their different vibes

  • How to have synergy across all platforms but create messages unique to their style

  • Making your personal and business instagram work together to build your brand

  • Getting clear on your social guidelines and how they differ from your brand guidelines

  • Sharing is caring, building your audience and trust with karma points!

CONNECT WITH KRISTEN AT -

theatelierla.com

on instagram @currentlykristen

 Haely White and Megan Dizon of  Like Totally

Haely White and Megan Dizon of Like Totally

IN MEGAN AND HAELY'S SEGMENT-

  • 4 common pitfalls to avoid when writing your bio
  • The top 3 questions people miss when writing their about me
  • How to write conversationally and professionally
  • Biggest mistake people make when writing their brand bio
  • How to not put people to sleep with your story
  • Dated the Series and how Haely and Coni are both connected (shut up!!) to Kim Mahair, author of The Breakup Cookbook
  • Value Proposition Statement Formula via Hilary Hartling:

    I’m a (WHAT YOU DO), for (WHO YOU DO IT FOR) and I work with (WHO IS YOUR IDEAL CLIENT) who are struggling with (THEIR BIGGEST STRUGGLE) and instead help them (ATTAIN THEIR BIGGEST GOAL).

     

CONNECT WITH MEGAN AND HAELY AT -

Like Totally

datedtheseries.com

on instagram @like_totally