Your Brand Story with Written & Styled's Arica Rosenthal

 Photo by TSLR Lifestyle

Photo by TSLR Lifestyle

Arica specializes in helping entrepreneurs and businesses discover and tell their brand story with confidence and integrity. With over 15 years of sales and marketing experience for brands including YMI Jeanswear, Kensie, Rose Tarlow Melrose House and The Fashion Institute of Design & Merchandising, Arica founded the boutique marketing and PR firm, Written & Styled in 2016. The Written & Styled team works with clients to thoughtfully weave their brand story into a holistic marketing strategy with support in design and execution of all elements. Arica currently lives in Los Angeles with her husband and two young boys. She loves writing, the ocean, and a good martini. 


  • How your brand story will put you ahead of the competition
  • Tips on what to do if you feel stuck
  • Advice on how to make sure your actual message aligns with your intention
  • How a clear personal brand will let you move into other product categories
  • Daily journaling as a way to bring clarity and depth to your story


All Marketers are Liars by Seth Godin

Start with Why by Simon Sinek

Essentialism by Greg McKeown

Akimbo: A Podcast from Seth Godin


Instagram @aricarosenthal

Instagram @writtenandstyled